6 TCS AI for Business Study – Consumer Packaged Goods Report An optimistic outlook on AI’s impact Q. How would you compare AI's potential impact on your business model with the following technological developments: Internet; smartphone. Q. Which of the following is closest to how you're feeling about AI's potential impact on your business? Few technology advancements have gripped the public imagination like artificial intelligence. The majority of senior executives in the Consumer Packaged Goods industry believe AI’s impact on their business model will be greater or equal to earlier disruptive technologies, and they’re optimistic about its potential . 62% 69% More than half believe the impact of AI will be greater than or equal to the smartphone Nearly two-thirds say they are optimistic or excited about AI’s potential impact on their business More than half believe the impact of AI will be greater than or equal to the internet 60%