13 TCS AI for Business Study – Consumer Packaged Goods Report One size fits one? AI adoption strategies vary for CPG executives AI is not plug-and-play technology with a one-size-fits-all strategy, and the findings from CPG executives reflect their varied approaches to AI. Nearly one-third favor establishing an enterprise-wide AI strategy and a little over a quarter want bold experimentation and fail-fast methods. Q. Rank three areas in order of importance to your company's leadership regarding the use of AI in the enterprise. want to establish an enterprise-wide Al strategy to maximize its benefits to the company 32% 26% 20% 22% want to stay true to their purpose and success model in exploring how they might leverage Al want to experiment and take risks with Al to maximize its benefits want to wait and see how Al gets used in their industry and follow the lead of others