20 TCS AI for Business Study – Communications, Media & Information Services Report Navigating ethical, security and privacy dimensions The debut of sophisticated AI applications has intensified the focus on security and privacy concerns, and the ethical dimensions of AI use have also garnered significant attention. Most senior CMI executives prefer global standards, debating whether specific use cases are better covered at this scale or more locally. 37% prefer global Al standards regulating specific use cases and outcomes 45% prefer global Al standards, plus specific regional controls 10% prefer a heterogenous environment of local regulations 7% think it's too early or unnecessary to regulate Al Q. Which regulatory landscape is most appropriate for your business's use of AI? 27% P A C E S E T T E R S 54% P A C E S E T T E R S